Drug-Free World Touches Down at the Super Bowl
- The number of people in Georgia, U.S., who have died from opioid overdose has more than doubled since 2010.
- Atlanta ranks eighth in the homicide rate for cities in the U.S., largely due to its position as a drug transit city.
- In the past year, Drug-Free World has held over 8,300 drug-education events with over 4.6 million attendees.
- Over 15 million Truth About Drugs booklets have been distributed in the last year.
Drug-Free World is one of the largest non-governmental drug-education organizations in the world, reaching over 200 million people a year with effective materials to enlighten youth and adults.
To reach a huge audience of sports fans from across the U.S., the IAS sponsored a grant for the distribution of 500,000 Truth About Drugs booklets in Atlanta during the Super Bowl week. This also included flanking promotional activities and drug-education lectures.
A week before the game, a large team of Drug-Free World volunteers from across the U.S. converged in Atlanta and started distributing the booklets to local businesses, hotels and venues across the city.
On Super Bowl Sunday, Drug-Free World made a large splash with mass distribution of the booklets right outside the Super Bowl stadium and across the city.
As the team passed out tens of thousands of booklets, a large mobile jumbotron screen circulated around downtown Atlanta playing the Drug-Free World public service announcements (PSAs). The PSAs also played on local TV stations, in restaurants and in stores to reach out to the local community.
A free copy of the Truth About Drugs booklet was placed in one of the largest Sunday newspapers in Atlanta, the Atlanta Journal-Constitution.
Inspired by its powerful message and engaging materials, NFL and NBA professional athletes joined Drug-Free World as spokesmen on national television, on radio, at NFL events and in lectures in schools—forwarding the Drug-Free World message to the multitudes.
All told, millions of people have been reached with the message of Drug-Free World, thanks to the support of IAS members worldwide.